51. Behind the Likes: What Small Business Owners Must Know About Social Media Fraud
In this episode of UnHacked, hosts Justin Shelley and Mario Zake are joined by Tim O'Hearn, author and former software engineer, to explore the darker side of social media engagement strategies. Tim shares insights from his personal journey of creating social media bots and discusses the implications of fake activity on platforms like Instagram. The conversation delves into the potential harm of artificial social proof, highlighting the need for small business owners to be discerning about social media metrics. Tim also discusses his book, Framed: A Villain's Perspective on Social Media, and the broader impact of deceptive online practices. Listen to uncover the hidden threats and learn how to navigate the complexities of social media with your business's integrity intact.
Buy Tim's book here: https://amzn.to/3XoxUC1
Buy Tim's book here: https://amzn.to/3XoxUC1
Creators and Guests
Host
Mario Zaki
During my career, I have advised clients on effective – and cost-effective – approaches to developing infrastructure that fosters productivity and profitability. My work has provided me with a broad-based knowledge of business from the inside, with an expertise in areas that go beyond IT alone, ranging from strategic planning to cloud computing to workflow automation solutions.
Guest
Tim O'Hearn
Tim O'Hearn is an accomplished software engineer known for developing highly effective bot systems that transformed social media engagement between 2017 and 2022. As the author of Framed: A Villain's Perspective on Social Media, a #1 New Release on Amazon in "Social Aspects of the Internet," Tim provides a candid exploration of the underbelly of social media platforms.
