52. Deepfakes Are Coming for Your Business: Here’s How to Fight Back with Ilke Demir
In this episode, hosts Justin Shelley and Mario Zaki welcome Dr. Ilkay Damir, a deep fake detection expert who developed FakeCatcher at Intel. Dr. Damir explains how deepfakes threaten businesses through financial scams, political misinformation, and reputation damage. She discusses her groundbreaking technology that detects fake videos by analyzing blood flow signals in faces with 96% accuracy. The conversation covers practical protection strategies for business owners, including using the Content Provenance and Authenticity (C2PA) standard and protective technologies like "My Art My Choice" that prevent AI from successfully replicating content. Dr. Damir's message: we're not doomed - businesses can protect their digital identity by being proactive and leveraging emerging authentication technologies.
Creators and Guests
Host
Mario Zaki
During my career, I have advised clients on effective – and cost-effective – approaches to developing infrastructure that fosters productivity and profitability. My work has provided me with a broad-based knowledge of business from the inside, with an expertise in areas that go beyond IT alone, ranging from strategic planning to cloud computing to workflow automation solutions.
Guest
Ilke Demir
In the overlap of 3D vision and machine learning, Dr. Demir's research spans proceduralization, deep fakes, generative approaches, geospatial machine learning, and AI for volumetric filmmaking.
