UnHacked - Cybersecurity Made Simple for Small Businesses

Justin Shelley (00:00)
Okay.

Brenner, you gotta dance. ⁓ okay. Jesus Christ. Welcome over to the two episode, whatever the fuck I've unhacked. ⁓ I don't even know, honestly. We have been ⁓ for over an hour now trying to set up a damn camera and a single microphone. ⁓ may or may not work. This recording may or may not get published, but

We're here. We've got our beer. It's been a good time so far. ⁓ yeah, cheers, bitches. Cheers. This is what happens when we all choose to go together. Brender's got his empty beer. ⁓ I'm disappointed, Brender. ⁓ returning guests. You took too long with a microphone. I know. ⁓ good lord. Yeah. yeah, returning guest, Brender. Welcome back, sir. Thanks for having me. How long has it been?

Well, I think it's been a few months now. At least. At least. we are we tried this one other time. We are in Nashville, actually Franklin technically, at a vendor conference. And ⁓ you know me and my love for vendors. So we're mixing it up a little bit. We all have one microphone, like I said. We don't have our own setups. We're here, we love each other. Brothers, what the fuck's going on in the world of AI? Because we haven't talked about that yet. That's what we're gonna talk about. Is that what we're talking about? See, we don't even know. We're just here.

We're just here, we're drinking beer. This is the first time we've drank during one of our episodes. It is. This is an inaugural episode. Well, the first time. All of us together. The first time we admit it and we show the label. I know, I need my Coke Coca-Cola, right.

Okay guys, so you've been out, you've been talking to vendors, you've been talking to peers. We're just throwing it out there. What is new and different since the last you know, seven days when we broke down AI? What's different today? A lot. Been more hacks, more compromises and

Nobody knows where it's coming from. There's been like I think they said there's been more hacks and attacks in the last forty eight hours than there has been all of twenty twenty six. Well ever since the release of the PHP vulnerability. That's right. Yeah, it it is Okay. Okay, so let's start with that one. Who wants to break down what it is? Simple though, quick elevator pitch, what what's going on with PHP? I'll I'll intro it and somebody else can jump in with the technical side. But seventy percent of the websites on the internet run on WordPress.

And behind the scenes, there's ⁓ software called PHP or a language, scripting language. There is a massive compromise. That means that most websites on the internet are caught potentially compromised if they haven't done an update since then. That means that if you could be just visiting a random website on the internet and they could download malicious ⁓ software to your phone, to your computer, or pop up malicious links to for you to visit.

What okay now correct me or I haven't read the article, I've just seen the headline. Wasn't it also ⁓ like breaching the we're not supposed to say breach attacking the server itself that it was being hosted on? Yeah, I think it it was allowing ⁓ remote access into the device. Into the device. Well the full device like root level or are we just talking ⁓ the instance? Because I

Web servers host hundreds of websites, right, in a lot of cases. ⁓ and I I again I don't I saw it I think as I was jumping on a plane to come over here. So ⁓ yeah, I had a client though, only one luckily, yeah. Called up. Hey, how come I can't get to this this website? I'm like, I don't know, I kicked it over my technician. He comes back like, dude, the whole world's down. Just fucking chill, right? But it it's not just like certain w it's not just websites, it's like like it's not WordPress only, it's web

sites in general. So like my technician last night told me that he went in there and upgraded about like fifteen of our phone servers. ⁓ and those phone servers are running like Linux and there's an operating system with a web interface and there's PHP running in the background. He r he he updated on all those as well. So it's not just like informational websites. It can be functional like yeah you know like GUI like interfaces for

phones and operating systems and ⁓ POS systems and stuff like that. I have I have another one for you too. We actually got ⁓ from our vulnerability scanner a flag a switch. Really? Yep. Well PHP is a language of the internet. I thought I saw a headline while we're sitting in ⁓ the c last session that Steam they shut down Steam for a little bit because I guess it's got PHP. It's got PHP in the if you have this you're automatically gonna get breached?

⁓ well I think the biggest worry is what they're seeing is since they announced it, the amount of hacks because now they're seeing like Microsoft announced that they're seeing ⁓ Chinese agents using agentic AI to massively attack other companies and services. And they're and then they're exploiting

Exactly that. I think that'll be the new norm though. Whenever there's a breach or whenever there's a a flaw found in any ⁓ major software like that, we're gonna have you know, we used to have days to to to patch it. Now we're gonna have, you know, hours and minutes to do so. Yeah. It's gonna be the new norm.

AI is very good at finding these vulnerabilities. Yeah. For good and bad, right? Like so it it's good because we can find it or and also use AI to accelerate the patching process. ⁓ but holy hell can the bad guys find them fast and use them fast. I don't know when it happened, but Claude announced recently that they are opening up Mythos that you can register as a as a

a vendor and use mythos under very strict rules where you basically give it your code and it will inspect it for you. Really? Yeah, I've heard about that where red teaming it. Yeah. I did not hear that one. So that'll be that'll be a good for good guys. Yeah, yeah. Yeah. Yeah. But now

What's gonna stop it from getting in the hands of the bad guys? Well you you don't actually do it yourself, you send the code. Yeah, you have to send it to and they they will ⁓ okay. You have to be registered as as a an authorized dealer. Okay, so they're not giving you access, they're they're giving you the ability to to to give them something and they will run it for you and stuff like that. Whether they do it for you or whether they give you temporary access but that that that's your code that you're inspecting, I I'm not entirely sure yet.

So a little off topic, but I do need to point out that three of us on the room are smarter than the other two. You can tell by the bright light shining. And I look over and I'm getting blinded by Margos and then Parameters hit me from the other side. I'm like, Why don't we all have hair? Good job, Brian. This is the only time I wanted hair. You what we could do is we could shuffle and put Brian and I where the most light is, and then we could like bring

Well, I think this is the best time to just lock the door and shit both directly. What's great about that? Is it would just grow back. Yeah. Rogers. For some of us. We'll be the next episode in two weeks from Turkey. ⁓ God. Okay. ⁓ so I've I've made a claim on here before. I've got my little crystal ball. Nobody can see it but me, my invisible friend.

And I predict, I still do, I hold to it, that AI is gonna plateau the development of the tool itself, the the the brains behind it, right? Not what it does, but the actual functions, the math. Okay. I think that plateaus, or at it's it slows right now, it's just accelerating, the development of that. ⁓ talking with a gentleman in the lobby,

Two nights ago? Yep. Strongly disagreed with me. So I'm throwing that back out here for conversation today. ⁓ what are you guys' thoughts? Well, I actually have a couple of questions for you on that statement. Are you saying that in intel like its intelligence level will will peak or its capability level? No, I'm just saying like the development of the underlying process, right? A large language model, what it does.

I think we get to a point where it it's doing it well enough. Like right now they keep releasing new models, right? And this one's better than that one because XYZ. Most of the time I can't tell. I will be honest. Like I I could switch the the LLM from different ⁓ platforms or or vendors or whatever you call them or models within the same. And I can't personally tell the difference most of the time. So that's kind of what I'm saying. It gets to the point where they're all just smart enough. They don't need to get smarter. Now what we do with them, different story.

What they're allowed to do, what what what they become capable of doing over time, their intelligence level because it is ingesting information, but the development of the architecture, I guess. I don't even want to call it 'cause it's not code really. It's it's like equations. So that's that's what I'm throwing out there. ⁓ so I think we may hit plateaus when you have limitation in hardware.

Okay. When you can't throw enough compute at it, can't put you know, throw throw enough memory at it to where it can like run bigger, better, faster, we'll hit plateaus, which will ultimately push us to have ⁓ improve the CPUs, improve the memory, you know like it's gonna drive hardware development. It is going to drive hardware development. See, I actually I think it's actually gonna be the opposite. I think these models are gonna start getting better on lower, you know, requirements, lower hardware, lower you know

processor less memory, kind of like what the Japanese or or Chinese sorry are doing with like, you know, when they couldn't get the highest end NVIDIA cards, they started developing stuff with lower end NVIDIA cards. Yeah, but so I actually think it's gonna have the opposite. I think everything is gonna be re you know, it's gonna run on you know, stuff that like com phones and regular computers, I think it's gonna start adapting adapting to lower end hardware. Yeah, you're not wrong because but what they did

Is they they could only get s such a a good video card to one level, but then it was let's piece to g together more and more and more and then it was like, okay, we have a communication degradation, right? We have the inability to communicate fast enough with these models. So then what they started figuring out or they started improving is the ⁓ the the code behind it that allowed for better communication across fast distances. And that's how they kind of started to overcome that hump. Which again, it it it drove

it it drove ⁓ a code improvement because they were limited on hardware. ⁓ just the same as like we'll have a hard I think we'll have a hardware plateaus ⁓ just like we they ran into like software plateaus or limitations. And yes, they are already making models that will work better on

Less hardware or less, you know, if more expensive, more advanced hardware. ⁓ but I don't know. I I I see it. I see a couple of plateaus on there. and it's and it's gonna be limitations. From my perspective, I think the plateau will be that ⁓ it ingests content in order to get better. And I think they're gonna run out of content. ⁓ and a lot of the A models now are generating a lot of the current content being put out on the web, and so it's gonna be a little obsessed, like it's feeding on itself and it's I don't think you

I think there may actually be a regression in the quality if they're not careful. ⁓ but I will agree that there will be a plateau. Now, it's already at a point today where we can spend the next decade implementing new ways to use the current models as they are now. Most companies haven't even scratched the surface of what they can do with AI yet. And so it might not be a bad thing if they they plateau for a little bit, they let everybody catch up. But that's yeah, that's my two cents.

I I think the big key is going to be if they find a way to do recursive self-improvement of VAI. Because we'll hit these plateaus, but if they're able to solve that problem, then we don't know where the improvement of the LLMs will end. We can't envision that because the way we develop, the way the way we code, we understand problems. But the way AI is gonna solve a problem is gonna be vastly different for its own self-improvement. And I think that's gonna be a real key if we're able to like get to that recursive self-improvement.

Especially as you head towards super intelligence. I mean, 'cause the self improvement that's right there with it, right? Yeah. Like 'cause it can self improve, but then it will be operating and thinking at a level that we won't even be able to comprehend. But for some things. But at the same time, if they we wanted to reply to an email, it still writes a pretty garbage response to the email right now the way the AI is, because it doesn't understand context in the way a human does. Because, you know, if we really think about it, like humans just it's still artificial intelligence.

of mimic what we think like and it does a good job in some areas and a poor job in other areas because at the end of the day it's just pattern recognition based on data and at some point can it get past trying to mimic humans to a new way of thinking that gets you better results. That that's kind of my point. And I I think like at some point you've ingested all the information available like you said Brian and it just starts feeding on itself which isn't going to make it any better. The the parameters right that's kind of how they benchmark it right now. You've got context window, how much can it

Really ⁓ keep in its understanding while it's thinking through a problem. And then you've got maybe I've already said it, parameters. Sorry, see that? Parameters, this is the number of, you know, and it I'm not gonna try to explain it because I don't really fully understand it myself. But it's it that's really its intelligence metric is how many parameters it uses. ⁓

At a point we're not gonna need more parameters and we have nothing else to feed it. And and because this is improving and self-improving so fast, where does it go? If we've got one or two or three trillion parameters right now, and it's pretty damn good, so we get to a hundred trillion, like a

When is it enough? That that's kinda what I'm saying. What's the cost of that marginal improvement? In energy, in compute, right? Is it worth But what's the true improvement of it? So you're you're talking about the hardware and and but I'm just saying at some point one trillion parameters versus

What's the next thing up from a trolley? Quadrillo. I think it's different. Well let's go clear up to there. So like right now what does it really change? Well right now it's really good at some things and it's really terrible at other things, right? So as it gets more parameters, let's say in law, it will get way way better at law. Or, you know, if it's ta if you're talking about the medical side, it's gonna get really, you know, really good the more content it gets on, you know, DNA and and how how the how biology works. Versus, but that's training, that's content, that's not parameters. So what about what about this thought process is

Yeah, you know, as as babies we come into this world, we don't know anything. Somebody teaches us. AI. New model stands up, somebody teaches it. Yeah. There is a point in our lives, and maybe for AI as well, or for AI as well, it will become the master. Yeah. And then the only way to to grow is the same way that we grow in intelligence. We have to research

We have to, you know, test, touch, feel, theorate, you know. Hypothesize. Hypothesize. You know, run the scientific like it's going to have to be allowed to do that for it to to continue on with its its level of intelligence. Because that's the only way that we comprehend how we continue on with our level of intelligence. I don't know about you guys. I don't like sit there for a second and be like, I want to know everything about Kung Fu and then I blink my eyes and I'm like, I know Kung Fu. I mean how it'd be freaking great.

Yeah, I'm not canal reason so far. I don't think that it's a matrix. So do you think it's gonna ha like meet another AI and have a baby and then start the process again? It might have to. ⁓ no, the next generation. Yeah, it might have to. But I still think what you're talking about though is like the the actual computing process, the math, the the parameter, whatever you want to call this, I think at some point that gets enough and then what you're describing is giving it more information.

We probably won't have information to give it because it will it'll have everything. It'll have everything. Then how do we not plateau? Well then that's when it starts doing its own research based on things. It's own researching and studying and learning new So we're making new things. Right now it's able to take information it has and say, I think that this is something that we can investigate, but it's a human that does the investigation then feeds it back in. It might we might get to a point where it has the ability through either robotics and or, you know, ⁓ access to the real world to perform its own physical real world tests and then

learn from that and continue on. Well I mean think about it we we hypothesize about something we make something up right so and and we we have this idea we make it up but then we have to go and figure it out right it's going to have to do that as well it's gonna be like I think we could do warp speed I know all the math in the world let me figure it out so it can solve more problems but does the underlying technology get any better I don't because we're still not describing better technology we're

New information. Well, think it will because it I think it will be used to generate better technology with with its own information it has now. I mean they're already using it to generate new versions and new equipment and new CPUs and new graphics cards using AI. That will accelerate quickly. And then as you get you start implementing those technologies into the core infrastructure, then it just accelerates now that it's even smarter and it's able to process faster and and it's just like iterative, right? I think they're at the point right now where they're not you know prioritize.

advertising having it run on lower hardware. They're just throwing everything at it. I I think they're they they're trying they're enjoying you know having servers being sold out selling at a premium you know so then everybody just goes to the online model

pays for the sub s subscription and buys more tokens and upgrades their plan. I think they can and I think the Chinese, like I said before, have proven that you can have a top five, top ten model and run on lower on lower hardware. I I think their hypothesis has been from a market standpoint that if one became the tier winner, their model was heads and shoulders above the rest, got to some level of general artificial

intelligence right where it's generalized to similar to a human being that they would the winner would reap all the benefits or disproportionate amount of the benefits. It's starting to seem like that's not going to be true. We're going to live in this fragmented world of AI where you're able to pay for a certain amount of intelligence based on what your problem you're trying to solve, but you truly need the biggest best frontier model, then you'll pay for that, but it's not going to be a winner-take all kind of scenario. But I think that's what the assumption they've been running under and they've been putting all the money towards it.

We're gonna be doing subscription swapping all over the place. this is the new model that's the greatest. Let's go with that one. Two days later, you're switching again back in the What we're describing we can build our own at at that point we don't need the subscription service period. That's fair. I've got a a model that can self improve. I can just sit here and do it myself. So why do I need that? Time.

Do you wanna s spend the time to teach I'm gonna fucking make my AI do it. Right, but how much time it takes to d do it is way is is is I mean th that's the thing. I I have a subscription to all of ⁓ You know Grok, ⁓ Claude, I think we know Chat G I haven't tried per per what's the other one? Perplexicity. I haven't tried that one but

It's pretty good so I may subscribe to that too. But The Infinity Gauntlet of AI. Yeah. Yeah, you know, it's I'm I'm building like my own little army, you know. But

Now the question is because if we probably would have asked this ourselves like six months ago or a year ago, what do you think is gonna happen by October of twenty twenty six? I don't I personally wouldn't have imagined where where we're at with it. No. What do you think is gonna happen within the next twelve months? I I mean let's bring it down to something reasonable. Like in let's call it three months? Three months. Six months maybe 'cause in twelve months I I don't think we recognize the plan.

Six months because even last month I couldn't imagine how how the stuff that I'm doing within this month. I couldn't imagine what I would like what I was thinking last month.

You know, and it is getting better and for the most part it's i you're saving tokens because it is getting better and doing stuff right either faster or at the first try. But I don't know what like what I can't imagine what's gonna happen in the next six months. I think I I I don't remember who it was, but somebody on the ⁓ the conference floor said that ⁓ they see an end to software as a service where companies develop these massive applications.

i we're we're going to see a slight change where people are just developing custom apps for exactly how they work and exactly how they need and you'll see a lot at least my opinion you'll see a lot of these SAS companies ⁓ probably go away or at least get a significantly lower amount of the I know who said it. This guy right here. Probably 'cause I'm just like this summary. I was talking no, it was we were we were maybe somebody agrees. I don't know. We were in the session and and somebody says, you know, like

Yeah,

with this this particular Linux and it didn't have graphics drivers so you know we just passed the AI and it just built the eight graphic drivers for that particular card. Yeah and and then they now you know so we went from you know ninety percent of the hardware being available to Linux to basically a hundred percent now because you can generate graphics drivers or you know any drivers for any piece of equipment that might not already exist in a matter of minutes. I think our subscription services will lower in price because they'll get squeezed so hard. Yeah. Well I think ⁓ there's two ways to think about the

next 30 days. One, yes, all the software companies are no longer going to have IP moat. You don't need to buy that particular software because you can build it, you can buy some cheaper knockoff version of it, and it's gonna bring the price down. But what that what does that mean for our economy? Our economy is already feeling this recessionary headwind. And now on top of that we're gonna have all tech companies going through this massive you know upheaval. It's a wild storm created

By AI, which is just a tool, and it's ⁓ decentralized, everybody can access it for fairly cheap. Yeah, and there it's it's upending the valuations of companies, their business models. We were talking about PlayStation 5, is essentially like now available or will be available because they deconstructed, it's available on your computer, so you can pirate software. Adobe's been deconstructed. Where do you see these tech companies going if they're having to ⁓ find their way through this?

No, Healthscape evaluation of providing value to their to their customers. They can't trust that they're still gonna be a viable business tomorrow. No, that a part of their selling feature might end up turning around and be, you know, hey, you know, go with us because our code is trusted. And if you go and download that brand new version of, you know, PowerPoint that was deconstructed, you don't know what you're getting. You might get somebody who has a thousand pieces of code in there that's like viruses and key loggers and all sorts of stuff. And you know, we've already seen that what is it, ten percent of

all Claude skills or or AI skill sets in general are are infested with all sorts of malware. Yeah and so like what do you trust? How do you trust it? We're all old enough to remember LimeWire and Napster. my god when everybody was downloading free music but every other download was like, you know, some sort of malicious software. And we're entering that era.

Software that's a good point. Yeah, that's a really good point. So our AI software is gonna have to be somehow digitally certified and trusted. Yeah. By Mythos. Maybe. I mean maybe. Yeah. I mean it's that's the danger of using all these, you know, pieces of software that are being coded by AI is that you you might you may be downloading something that

I wanna back up and I wanna answer your question, Mario, because I do have a crystal ball talking that talks about this specific to our industry. So this is a version of what I've said in the past. We we basically outsourced in the IT world ⁓ we come to these conferences and we walk the halls and we look at all the vendors and it's most it's kind of like an my god I need that, my god, I need that and it's like we just watch our costs go through the roof. Yeah and our profits are are nothing.

Right, because we have to spend so much money on vendors just to ⁓ to secure our clients, to secure ourselves, to you know, productivity. And it's all this off the shelf. You know, one of the products that I've personally replaced, ⁓ it I bet it has, if I had to take a wild ass guess, ten thousand settings probably in this thing. And good luck knowing where they are. I know which one you're doing. So you can go in and you can try to figure out how to make their system do what you want it to do.

Or you could just build your own. So like moving forward in the IT industry, I think more and more what where we outsourced and gave away everything that we do and we became salespeople. Like let's be honest with ourselves, we're not technical most of the time, especially us, right? We have technical people, but for the most part, what we provide as a service is consulting. It is not technical. It's like you probably need this product. Like that's we had a whole session on it, right? These quarterly meetings where we have with our clients, and it's you probably need this, you probably need that.

I know because I went to a goddamn conference and I got sold by all these vendors. ⁓ I think it turns to where we can take our industry back. Where we are now doing the technical work, we're doing the consulting work, we're not outsourcing everything we do to another vendor because they've taught us, and I heard it said, I'm not gonna point to anybody, that we have to be afraid to do our own security.

I'm not doing that because I don't trust myself. Why? Because we quit doing it. Because we outsourced it. And we started believing that we weren't capable. AI gives us the tools to build tools so that I think we can take it back. Six months to a year, Mario, I think we run our businesses again. I think we own our clients, we own our data, we own our processes, and we're not selling it to those guys out there on the hall.

And at the same time you could say the same about our clients. They might be able to own their technology as well. So we all have to up our game. Wait, but if you think about it, sorry Mario, w if you think about it, people own their IT now. How often do you go into a a ⁓ a business? You see that their IT is is is struggling.

And they just own it. Or they found a guy who or girl who was technically inclined, so they said, Hey, you're handling IT. Right? We already run into it. People are going to do that. And they and they think that they're going to be able to continue to do it. Or AI is going to help them do it better. But what what they are going to get themselves into is ultimately some kind of the cyber mess. Where it takes down their business, they did something wrong. It opens it up wide. Their their entire client base gets released and and poof.

businesses. we we see it all the time, right? It's all over the headlines where but we may see it faster. Yeah. Yeah. Especially if they decide to try to bring it all in house. ⁓ yeah. I I mean even no matter if you're using one of those vendors you're doing something in h internally, it at the end of the day, it's still a tool. It's just like gr going and getting a tool from Home Depot. You know, anybody can get this and bring it home or bring it into work. It's how you use it. You need to know how to use this tool

and how to use it with the correct settings and how to, you know, make it ⁓ sing correctly and do this because I I personally I've gone to ⁓ different companies and they'll use a very good, you know, antivirus, the same one that I use.

But all of a sudden you try to run a sa the same test on their system versus like something on ours or another companies that have a tighter properly managed you know, properly managed it's completely different. Yeah. You know, it at the end of the day, it's how you use that tool. You need to know, you know, you can't screw in a light bulb with a hammer. You know, y yeah, you have a tool in your hand, but you don't know you don't know how to use it. I mean you can once. It's like having a security guard at the door, it's not gonna work letting everybody in or out. You need you you're just standing there. ⁓

Most exciting thing for me right now is like the fact that we have this amazing tool and people are using it either to a fraction of their abilities or they don't know how to do it, how to do it securely. And for us to go and have these conversations, like I was talking to you guys about how I'm more excited about IQ now than I have been in the last number of months, is because we've been trying to sell security and hey, hope nothing bad happens, we can protect you. Now we can actually go into our clients and say, Hey, you're trying to run a business, we can actually help you provide real business value, run your sales department better and faster.

Let's make your marketing a more efficient. Let's make your finance department lean and mean with all this automation. Like it's the most exciting time in my world to like to be an IT professional. Because honestly, all we've been doing is fixing other people's slop. Right. That's our industry. That doesn't work, so I've got to go in and do some little hack so that it it works right or it's And we said you said it really well the other day, was you know, in the past or for the longest time now, we've been just protect, protect, protect, and now and that's just a cost and an expense.

And now we're going in saying, let me help you make more money. Let me help you save money. And we can actually affect the bottom line. We're no longer

be viewed as an expense but a profit driver. We can walk away from cybersecurity fatigue because nobody wants to hear it, nobody wants to talk about it, and the only time they want it is after something bad. And we can't and and the barn the cows have already left the barn. No no reason to closing the door at that point. Now how many times have we heard it's like I've got insurance, do I really want to spend more money on cybersecurity? Right. But then you if you want to talk about insurance, look at all the policies and all the denials. Yeah. Because they don't follow they don't like most

Businesses don't read the the policy. They just sign it and they think I'm protected. They don't realize that they checked off a box that said I set up two MFA. But it says set up two MFA everywhere possible. Yeah. But they set up in one place, but they didn't set up another denied. Well, the city of Hamilton was denied because they had a massive reach in Ontario. And

They only covered a part ⁓ of the claim and they said, Hey, this other whole area, we're denying that because there is no MFA in place. Really? Yeah. Millions of dollars were denied. And that's all the public carrying that cost because City Hamilton.

Good times, good times. but I do like I do like the idea of

Can get back into the business. We can help the businesses audit or look at their structures, their processes, and then improve their bottom line. As I have rebuilt the software for my company, that's where I've realized the potential that we have, not only for ourselves and to elevate our industry, which I believe we will be able to do. ⁓ but then we can take that and to our clients and help them elevate their business, their industries as well. I think AI makes us all better at what we do. There's this like

absolute terror that it's gonna take away our jobs, nobody's gonna have any money, we kill the economy. I think the opposite. A hundred percent I think the opposite is true. I think somebody made a really great point, I can't remember exact who was AI is like fire. It has a lot of potential uses but used incorrectly it could burn everything down.

that was me. I don't think so. But I love that analogy because it's it's so true. Like it's a very important and useful tool, probably the most important tool we have built as humanity in a long time. Probably since the advent of fire. and and maybe even the electronic age. ⁓ but it is it is very, very dangerous if not used correctly. When I think of an analogy, I don't think of this as like a incremental improvement like the internet or cell phone or SaaS or something. This is like the steam engine.

Or the industrial revolution happening for the in for the information revolutionary upend the economy. but in a way that we can't understand it'll there'll be winners and losers for sure. Of course. But what and the new that comes out of it, I don't think any of us can truly anticipate. No. And it'll be a hundred times, thousand times better than what we have right now. And I think this is why our the role that we play as technology advisors is that important because every business is now becoming essentially an information of technology business who just happens to do dental, who just happens.

to do with manufacturing who happens to be a CPA. But they're all tech companies at from this point on, they have to go through this transformation or get left behind because they don't do it their competition well. Their competition well. Good point. Yeah. ⁓ I'm gonna raise one final issue and like if you guys have anything else you need to talk about, this is your moment. ⁓ and this is something that AI is not going to be able to help with, at least not yet.

Yeah. My beer's empty. I see your beer empty, your beer empty, your beer empty. You're taking way too long. But guys, we're gonna wrap this thing up. If you've got any final thoughts, final art closing arguments, ⁓ we're gonna start down here with you, Josh. But you better lean in. You've kind been off camera because our our little setup. There you go. Get cozy with us. keep it brief because if I didn't mention already my beer's empty and there's more sitting right outside that door. So Josh, ⁓

What what do you got and then we're gonna wrap this thing up? I I think for me is ⁓ think about everything inside your business, where you can improve, where you can automate, talk to t technology people like yourselves who can help get you there. Please get Justin a full beer so he gets happier. and that's all I got for you. All right, Mario.

I mean one thing I've definitely learned within the last ⁓ couple months is the same issues that we go through in our business w with our software that we're paying an arm and alike for. ⁓ our c our customers and prospects are having the same issues. They're buying and using software that is, you know, supposedly specialized for their industry and it doesn't do half the stuff that they want it to do. ⁓ now

You can it it the crazy thing is you can s probably save money and get exactly what you want. You know, and previously that was very hard to come by. You would have to sit there and evaluate, you know, three, four, five different companies and then settle on the one that you felt satisfied your needs more than the rest, you know. And then spend a year or two or five setting it up to run properly. Right. Yeah. If it gets set up properly. Which it usually doesn't. Yeah.

I think the the age of disjointed

information systems are gone. Same. Yeah. And the beauty of it is that once you actually do set this up or you have us set it up for you, ⁓ is when the second the second you want something changed or s or need an extra feature, you know, in a matter of minutes we we can do that for you. Where when you're dealing with these big vendors, if it doesn't if they don't feel like it will satisfy the majority of their customers, they're never gonna implement it.

Yeah. Brian? Well, the the two gentlemen that went before me pretty much said it all, so I'll say my standard line, which is you know if I'm Brian from beautiful Ontario. If you have not yet started your journey, start your journey and discovering what AI and automation can do in your business. And if you need a guide, give us a call.

EI, much like other software, unlike other software, is not a one and done, you bought the application. You as an organization, as a business leader, have to think of it as continuous improvement. You are now entering an era of consistent evolution and innovation. And so that's yeah. It's like one percent improvement every day. One percent improvement every day. I wonder where that came from. I mean with AI now we could probably

bump it up. Yeah, 100% improvement every day. And it'll really separate the business leaders from the mediocre business leaders, the ones who can innovate. Yeah, yeah. That that really is it. It it opens up innovation in a way that's been stifled for a very long time. Which is a massive opportunity and area of excitement for those who immerse it. Same correct. Yep. All right. Unhack my business dot com. We haven't ⁓ promoted that today. So go to the website. All the episodes are there, the transcripts, downloadables, whatever. I haven't had a downloadable in a while.

we're on with pointing at the camera we're choosing with our empty everybody's empty bottles plenty for render and then next week we'll come back with more exciting news in the world of technology and guys this industry has been boring as for a long time it's finally interesting and exciting I love it I love it thank you guys for being here appreciate you we will see you next week on act you did you came in way too early guys well actually the computer lagged on act

Unhacked. Unhacked. Unhacked.