UnHacked - Cybersecurity Made Simple for Small Businesses

Justin Shelley (00:11)
Welcome over to the episode 87 of unhacked guys good news update ⁓ I've been bitching for the last few weeks about the misspelled word sentence in that little intro video My my good friend my fiancee officially now and my business partner went ahead and fixed my spelling error She did all she could do guys, but it still falls on me. I haven't downloaded it in the re

published it. it's still wrong today. She's going to be pissed, but don't tell her. Anyways, episode 87, guys. My we said this as we ended last week. Not only are we building a portal that will encompass the entirety of the last 12 episodes where we talked about the cybersecurity fundamentals, but now we're going to get into for 12 the 12 future episodes. ⁓

of how to use AI. Like it's all people want to talk about. Cybersecurity is important. Nobody gives a fuck. ⁓ So we're going to talk about what people actually care about. And that's AI. Then I say it every, every week in my introduction, I'm Justin Shelley, CEO of Phoenix IT advisors, and we help businesses use technology to make money. Now we're going to do that. That is what we're going to do for the next 12 weeks. So with that, I'm Justin Shelley, CEO of Phoenix IT advisors. And here we help businesses make money with technology. And then we help them protect that money.

from who Mario?

Mario Zaki (01:36)
Everybody else besides the Russians.

Justin Shelley (01:38)
the Russian hackers,

the government fines and penalties, and them bastard attorneys who come and sue your ass if you do get breached. That's who I am and what I do. Mario, tell everybody who you are, what you do, and who you do it for.

Mario Zaki (01:51)
Yeah, Mario Zaki, CEO of Mastek IT, located in New Jersey. ⁓ We work with small to medium-sized businesses to keep them secure, give them peace of mind, knowing that their businesses are safe from not just the Russian hackers, but the Chinese, the Japanese, the whatever-ese, you know, everybody. We keep them safe from not just one specific country, but we make sure that their companies are there.

you know, securely and that they're there. It's there when they wake up and

Justin Shelley (02:23)
Listen, you have to have a specialty. specialize in Russian hackers. Brian, tell everybody who you are, what you're doing, who you go for.

Mario Zaki (02:25)
you

Bryan Lachapelle (02:29)
I don't really care about hackers. Anyway, my name is Brian Lasher, CEO of B4 Networks, located in beautiful Niagara, Ontario, Canada, and I help business owners remove the frustrations and headaches that come with dealing with technology, including the hackers.

Justin Shelley (02:31)
Ha ha ha ha.

Mario Zaki (02:31)
Ha

Justin Shelley (02:41)
All right. And guy, including the hackers

guys, have a special guest today. I think he's making his debut performance. It's episode 87. He may have been here before and I forgot. I don't know, but our good friend Josh is joining us today because we started talking about AI. Josh got all excited and he's like, Hey, can I please come on? Of course you can, Josh. Um, it's not really how it happened, but Josh, thank you for being here. Go ahead and tell everybody who you are and what you do.

Joshua Holloway (02:44)
Thank

Now I'm pretty sure I beg to come on. I think I had even had to like breeze some palms and promise some money, maybe some hardware is on its way. But for those. Hey, there we go. got my cash. Yeah, but for those who don't know me, my name is Joshua Holloway. I'm the CEO for 70i Technologies.

Mario Zaki (03:09)
Hehehehehe

Justin Shelley (03:11)
Hey, the deposit cleared. We're good. We're good.

Joshua Holloway (03:26)
clients across the continental United States and we primarily focus on businesses who are restricted by compliance and don't know how to make compliance and technology work together. We're those guys who figure that out so that you can worry about making your business run and make money and we can worry about how we make compliance work with your tech.

Justin Shelley (03:45)
Compliance is so fun, by the way, everybody loves compliance. I actually do.

Joshua Holloway (03:48)
You know, the funny

part is, is I actually have a girl who loves to read all of those policies and procedures. I'm happy to pay her as well as I do. And she, she can stick with that.

Justin Shelley (03:58)
I love, I love it.

I actually, I kind of nerd out on that kind of stuff, but, ⁓ we'll, we'll not talk about that. So guys, today we are going to begin our journey on, turning AI into something because here, okay. I'm to back up a little bit. We got to talk about the journey of the hosts here on this show. There's four of us here. And if we rewind, God, I don't know a year ago, two years ago, I don't know how long ago it was.

And Brian kept talking about AI. And I'm just like, blah, blah, blah. Don't care. It's a fad. We've had AI forever. Google's been AI from day one. I mean, I should you not guys I was sitting in a college class, computer science, too. Oh, I don't know what the hell it was. Back in 1996, dating myself.

Bryan Lachapelle (04:33)
It's

Mario Zaki (04:35)
It's a fab!

Joshua Holloway (04:55)
So

the late 1900s, got it.

Justin Shelley (04:57)
Yes. The late 1900s. And my professor was up there yammering on about AI. And that's kind of where my attitude came from. Brian, when you started talking about it, like, yeah, I've been hearing about AI forever. A computer is a computer. It's ones and zeros. It's math. That's all it is. ⁓ but then I started catching the vision and I started using AI as a coach for my running as a nutritionist as like, and it just got to where it took over my life. And now everybody who lives with me fucking hates it. When I started talking about AI, their eyes roll back in their head.

They go, they leave the room and just like, God, here we go again. ⁓ so Brian started it. I ignored him. Then I kind of took over and then I started dabbling with, I didn't even know it was called vibe coding at the time, but I love to program computers. I always have, but it's so hard, so complicated, so time consuming. I gave up on it years ago. And then I kind of rekindled this love and I started dabbling and I would go into Claude and I would ask a question and it would spit out some code. And then I take it over to Microsoft visual studio and I'd plug it in.

Mario Zaki (05:28)
Mm-hmm.

Justin Shelley (05:55)
and it would kind of work. I get all excited. And then I'm like, Hey, but what if we do this? And it would give me some more code and I'd put it back into visual studio and break everything. I'm like, God damn it. And I'd start over. And then I started trying to use the chat within visual studio. And that was worse because it's a, I'm going to fix it. And it would fix three lines. It would break the rest. And so I just, I was frustrated. It would take, was doable, but it would take forever. Then here comes Mario. Mario just shows up and he he's like, Hey, last night I built this whole goddamn platform. Look at this. It took me an hour. I'm like,

Mario Zaki (06:22)
Yeah.

Justin Shelley (06:24)
⁓ guys, I said before, I like to swear, but my God, did my potty mouth come out there? I'm just like, you mother anyways. So now Mario's the champion of the show. And then I think it was once today, Friday, Wednesday, two days ago, we're all in our little marketing meeting and either Josh or Mario confessed that the true leader, the true inspiration behind this whole thing was Josh. So Josh, welcome. Appreciate you being here. ⁓ that

Bryan Lachapelle (06:31)
Ha

Joshua Holloway (06:52)
Man, I'm glad

I could be the poison pill for you all at that point.

Mario Zaki (06:55)
I'm

Justin Shelley (06:57)
That's the journey guys. That's, that's how it all started. That's why we're here and the goal of the next 12 episodes. Okay. So I missed a little bit of what I wanted to say in this little journey, Mario, previous to what you've been doing, after Josh inspired you previous to that, how much code had you written?

Mario Zaki (07:19)
0.0.

Justin Shelley (07:21)
Okay. And I fancied myself a coder. That's why it pissed me off. A hobbyist. I would say I'm a hobbyist coder. ⁓ But it really pissed me off that you were doing this stuff. And I'm like, I literally know way more about code than you. And you just kicked my ass. ⁓ So

Mario Zaki (07:37)
Well,

let me just first say like I love you Josh, but I hate you at the same time because because what I for Because when I first Decided to just you know join this AI, know group that we're in Odd that meets like every week and I'm like I went in there and I'm like, holy shit This is like I'm a smart guy, but this is all over my you know I'm like this is way over my head and I'm like

Joshua Holloway (07:46)
You sound like my ex-wife.

Justin Shelley (08:02)
Same.

Same!

Mario Zaki (08:06)
And I

noticed Josh was in there, so I started chatting with him. I'm like, dude, I don't know what the fuck they're talking about. And I'm like, I'm like, I can't get, I can't do this. He's like, don't worry, just go through the motions and I guarantee you within a day or two, you'll get it. And I'm like, yeah. And I'm like, I'm like, all right, you know, I'll try it.

Joshua Holloway (08:22)
Here's a cup of Kool-Aid.

Justin Shelley (08:23)
Yeah

Bryan Lachapelle (08:24)
And you know,

I could vouch for that Mario because right up until two days ago, I was in your camp and I was like, I just don't even know where to start. everything you guys were doing was like foreign to me and I finally figured it out like two days ago and I haven't stopped since. So I just, it's insane.

Mario Zaki (08:41)
Yeah, it's

obsessive and since that conversation that I had with you, I don't know how long ago, month, month and a half, I think it was about maybe two months. First of all, $500 in tokens later. And then, and then like I wake up at three o'clock in the morning and I'm like, oh, this would be a freaking great idea to build.

Joshua Holloway (08:52)
Yeah, about that.

Check's in the mail.

Mario Zaki (09:10)
And then I just start going downstairs, I brew my cup of coffee, and I just start planning out my next project. I'm like, shit, I could have been sleeping right now.

Justin Shelley (09:19)
Okay. I want to jump in here. You guys just said something super important and at least Josh, you haven't confessed this crime, but the three of us tech gurus guys, this is all we do is technology. I've been in the world of technology since 1997. That's when I opened my first business, ⁓ technology business. have been literally writing code since 1995, ⁓ some way shape form, whatever. ⁓ but where we all three just admitted to getting stuck is where do we start?

How do we get it set up? That is the journey we're going to go on. And Josh, I know you had some mentoring as well through another group. ⁓ But if we just condense this, we'll bypass some of the details. We are now going to walk the, it doesn't matter. This is the beauty of AI is it takes away. ⁓ We don't have to have the skillset. We have to have an idea and a little bit of guidance and Mario with no coding experience.

Brian, who had, was the initial inspiration in my life for AI, then went dragging his feet, kicking and screaming. And now he's obsessed. We are going to show you the business owner who has a million things on their plate, how simple it is to take AI and transform, ⁓ your business at large. And more specifically, at least right now, ⁓ tasks, key tasks. And so the fantastical claim that I'm going to make, and then I am going to back it up with data.

kind of, is that you can 10x to 50x your productivity using AI. I don't mean 10 % to 50%. I mean 10 times. And I say this because I used to write code, and this is just one example, and we can back it up with other examples. I used to write code as a hobbyist, and I have developed applications using AI, vibe coding as it's called, in what I could do in an hour now would have taken me a year.

Yes, 10 to 50 X is an arbitrary number, but I'm telling you it is, it's, it's exponential. It's astronomical. It's unbelievable. ⁓ where what we're really doing is we're just removing the ceiling. We can do so much now that we could not do before. So I think we're all pretty excited. I had to shut everybody up so we could even hit record when we got on here. ⁓ yeah, we're tech guys. We nerd out over this, but let's guys, let's start bringing the business owners into this and.

Joshua Holloway (11:33)
you

Justin Shelley (11:38)
⁓ as hard as this is going to be, we're going to bring this all the way back down to the training wheels. So one of the platforms that I use that I'm going to talk about today, constantly, ⁓ drives this message home that AI is a crawl walk, run experience today. We're going to crawl and we're going to talk about what to do for the next four weeks. We're going to go over this and give you guys assignments and coach you through them. Segment two, the next month, the next four weeks, we're going to walk.

And then at the very end, we're going to run and to just kind of talk about what that means, we're going to set up a basic AI chat platform. We all know it as chat GPT, Claude, you know, there's, there's dozens of them. And we're going to talk about how to secure them, how to lock them down, how to coach them on how to give you guys the best outputs. And then we're going to walk through some examples. So that's what we're going to cover over the next four weeks. Then we're going to talk about in, the, the second segment, that second four weeks period.

We're going to start talking about integrations where we give AI safe, secure access to business data. This is where it gets sketchy this is where you have to be super careful. So we're going to go into that. And then the last four weeks, we are going to teach you the business owner who has never touched code. Mario is going to be our guide on this one. ⁓ well, we all are, ⁓ how you can, you're going to build your first app. All right. So, ⁓ listening audience start scheming. And as we go through the next few weeks,

Joshua Holloway (12:56)
you

Justin Shelley (13:04)
get that idea in your brain of what is one business problem that you have and how do you want to want to fix it? And we'll kind of coach you through that. So I am going to now pass the torch because I've been yammering on and I'm tired to listen to myself talk. Mario, if you wouldn't mind going first, talk about your platform of choice and some of the things that need to be done to set it up. And we're just going to start with security. We'll get into other things later, but this is a security podcast and security is a major concern with AI.

Take it away.

Mario Zaki (13:36)
Yeah, so I pivot back and forth between chat GPT and Claude and you know, depending on what you know who you ask and what you're trying to do, ⁓ everybody has their favorites now. ⁓ Lately chat GPT has been better with like imaging, you know images like generating images and stuff like that where Claude kind of goes more into deep conversations when you're looking for. ⁓

you know, like documentation and stuff like that and research, it does a little more. So you, you, know, you can be on the $20 plan for either one. And that's the first point of, the securities. Don't go necessarily with the free version. You know, the free version, you, know, if you're just asking it generic things like, you know, ⁓ what, kind of flowers this or what kind of bird, you know, that I'm taking a picture of is this and stuff like that, or get me, you know,

give me a recipe for some of the stuff that I have in the refrigerator, ⁓ you can use the free one. But when you start talking about your business and not necessarily uploading stuff in there, but just talking about your business and more intimate or more personal stuff, you want to be on the paid versions of either or or any of the platforms. ⁓

Bryan Lachapelle (15:00)
.

Mario Zaki (15:05)
Did that answer the question just now? forgot. Yeah.

Justin Shelley (15:07)
It's half of it. It's half of it. I can

see Josh kind of moving up. ⁓ Josh, you have anything you want to add to that? Securely. How do you use it securely? Paid's good. Paid's important. That's half of it.

Joshua Holloway (15:18)
Yeah,

paid is important. And I think Mario was getting there. And it's more you have to go into the security settings and make sure that you're not sharing information with teaching the LLM.

Justin Shelley (15:31)
Because if you don't,

let's talk about what happens. Brian, are you comfortable answering that? You don't check the box. What's going on with everything you put in there?

Bryan Lachapelle (15:36)
Sure, yeah.

everything you put in there can and will be used by the model to train it. So as an example, let's just say I wrote a book and the book is all about how to do x, y, and it's something that's extremely really good. And I decided I wanted to upload it to get it spell checked. Theoretically speaking, if I was using an open model that was not, I didn't check the box saying don't use my stuff to train the model, that book can now become part of the model's ⁓

Justin Shelley (15:42)
against you in a court of law.

Joshua Holloway (15:44)
Yeah, absolutely.

Bryan Lachapelle (16:08)
history and knowledge base. Mind you, probably to get there anyway because I'll crawl my page at some point and find my book. But point being, if I was a lawyer or an accountant or any of that and I was putting client information in there, technically that could spill its way into the public LLM and somebody asking a question that might be somewhat related. It might accidentally make its way into the results there, which is mind boggling how that would happen, but it's possible.

Mario Zaki (16:34)
And by default, these security options are not enabled.

Justin Shelley (16:39)
Correct.

Joshua Holloway (16:40)
Correct.

Justin Shelley (16:42)
I will give an example. and, and to some extent AI is trained to warn you about this, but, and here's my example of that. was working on an integration and API key and you have to have, you know, tokens and secrets and right. are just basically passwords for computers. And I was troubleshooting something. And so I had, ⁓ I had created this token or the secret for the token and I pasted it into AI because I was having it help me walk through the process of troubleshooting.

And it spit back to me immediately, which by the way, I was going to do in my defense. I was going to do this anyways. This was just like, I was just learning, but it's like, ⁓ I can see that you shared the secret. Please consider that compromised, deleted immediately, go in and recreate a new one. And you know, don't ever fucking do that again, Justin, you dumb ass. That's what AI said to me. And those are, of course, my inner voice is coming out now. but it was, it was interesting that AI kind of told on itself.

Bryan Lachapelle (17:30)
You

Joshua Holloway (17:31)
I'm sorry.

Justin Shelley (17:40)
and it's telling of how important it is to keep information that you don't want exposed out of these chats unless you've set up some basic security, which is the point of this whole thing. Anybody else have anything you want to add as far as security goes?

Bryan Lachapelle (17:56)
I could probably add one little thing, and that is ⁓ there is the possibility or the potential to use a third party, or an internal tool that you can pre-paste your conversations into that will ⁓ extract things like social security numbers, social insurance numbers, things like driver's licenses and things like that, prior to putting it into the chat. And I believe, if I'm not mistaken, the one that you're gonna introduce, Justin, does all of that. Like it doesn't submit everything to the LLM.

verbatim, it first goes through like a data massaging and then submits it to the LLM. And so that the data that's hitting the LLM is actually cleaned of anything private and confidential.

Justin Shelley (18:36)
Yeah, I'm going to go there before I do that. Josh and Brian both, you have an LLM of choice, a platform of choice. Josh, why don't you go first? Did you already say?

Joshua Holloway (18:45)
No, I didn't get a chance to say but I mean, I kind of danced between the two. I'm like Mario, a lot of chat GPT, primarily Claude right now. But I can give you the reasons why I bounced between the two. Mario hit on it too, like chat GPT is kind of where we started. I built a lot of GPTs for conversational or short form interactions. Claude, it was more those in depth, long form interactions. What that means is I'm uploading large files.

or things that we're gonna need to maintain a conversation a lot longer where we have memory capabilities. ⁓ But I do use both, I bounce back and forth, but primarily lately, ⁓ a huge chunk of my life has been in Clawed unless I'm writing an email. If I'm writing an email, I got great stories about Jatch EPT.

Justin Shelley (19:31)
That sounds fun. what's your platform these days?

Bryan Lachapelle (19:34)
My platform these days is Claude. Now, like Josh alluded to, I also started off in chat GPT and a lot of my custom GPTs that I created are in there. But lately, I've been migrating everything over to Claude. I like the interface better. I've got Claude desktop. I could send instructions to my computer through my phone. ⁓ And obviously, some of the things that we set up initially were, and the basics of setting up,

I think is what you wanted me to also address is obviously that toggle switch in the settings that just says don't share, like don't use my information to train the model. But there's also an instruction set in the settings that you can then, like I've pre-filled it with who I am, where I work, and a little bit about my company. I've pre-filled it with like what kind of voice and tone that I want to use.

I don't like a lot of the AIism where they use the dashes. I told them to use dashes and don't use pictures and emojis. I told them kind of sentence structure and language I like. Formatting rules. I like things in point form. I don't like things when they're described in paragraphs. ⁓ So I went through and put a lot of those settings directly into the main settings of Claude. And that means every single chat I then start.

starts with that basic set of instructions already. It already knows who I am, where I work, what my website is, all about me, and what my preferences are and all that stuff. So I don't have to repeat that at the beginning of every chat.

Joshua Holloway (21:04)
You know, a real quick Brian hit on something I think we should bring back up and he he talked about going into the security settings and hitting that checkbox again to make sure or just make sure that that's checked off not to share. I think one thing we we need to talk about is periodically you need to check that and make sure that it's still active because if there's an update, it unchecks itself, right? So you got to periodically check every now and again that you're you're not sharing with the LM because somehow miraculously an update.

Justin Shelley (21:21)
It unchecks itself.

Son of a bitch.

Joshua Holloway (21:32)
accidentally flip that switch.

Justin Shelley (21:34)
I found that the other day. Yes, I did. ⁓ have you checked? Have you checked to see if it's checked?

Bryan Lachapelle (21:36)
can't say that's ever happened to me, but I can see it. I can see that being a problem. Yeah, I was just in there. I was

Joshua Holloway (21:41)
Thank you.

Bryan Lachapelle (21:42)
just in there like five minutes ago getting information on what I've put in my settings. So yeah, I checked it.

Justin Shelley (21:47)
It's true of so

many things though, like so many of these, even social media, I was on Facebook sending out some announcements for an event and all of a sudden I had friends and I know they were friends on Facebook and they're gone. Just, just gone. I had to reconnect with them. I'm like, Hey, I didn't really unfriend you. Um, but here we are. Oh, my space. Maybe, maybe, maybe they did.

Joshua Holloway (22:04)
Man, for a second there, thought you were gonna say MySpace.

Bryan Lachapelle (22:06)
No, they unfriended you here, Justin.

Justin Shelley (22:10)
I didn't wouldn't blame them, but

I don't know. Like this, this stuff, it does get weird. Updates will definitely mess with your security settings. You'd have to be careful. ⁓ anyways, I just, I just had to claim that it announced that I had less friends than I thought.

Mario Zaki (22:23)
And

if you're using the web base too and then you decide to download the desktop version, I would check on the desktop version that it carried over because sometimes with certain builds, they give you the defaults, which again is enabled by default.

Justin Shelley (22:46)
Justin pauses to check settings. Anyways, yeah, yeah, like you always have to check this stuff. So ⁓ I want to I want to kind of say two things from what we've just talked about. And then we're going to actually move on to the next segment. But number one, everybody here has said Claude and GPT, some version of both those within those, of course, there's different models that you can select from, I leave mine on automatic, I let it do its own thing most of the time. ⁓ But does anybody know how many LLMs there really are?

Bryan Lachapelle (22:49)
Hahaha

Joshua Holloway (22:51)
think we all did.

Bryan Lachapelle (23:17)
Gosh, no, I mean, I don't think any, there's too many to count.

Justin Shelley (23:21)
Is it dozens? it hundreds?

Mario Zaki (23:23)
Probably thousands.

Joshua Holloway (23:24)
I'm

sure it's hundreds easy, if not thousands, because people are getting other people's LLMs and then they're building their own on top of those, you know.

Justin Shelley (23:26)
Hundreds of thousands.

hundreds

of thousands. So I'm grateful right now that we're only talking about two. But now on that note, I'm going to introduce my platform of choice when I want to be secure is because I don't I'll just be straight up honest. I don't trust those checkboxes. It's fine that I can say, Hey, please don't please don't steal my information. Zuckerberg. Yeah, right. Please don't Google steal my information. ⁓ Not happening guys. So

Mario Zaki (23:55)
Ha

Justin Shelley (24:01)
If I really want to be secure. Now I do use Claude, I use a chat GPT all the time, but as for personal stuff, largely, ⁓ it's, my running coach. It's my PT, my physical therapist. Now, after I broke my ankle and I'm trying to get back into a real life, it's my nutrition. I already mentioned some of this stuff. It's my therapist. It's everything. It runs my life. I'm fucked. ⁓ but when I really want to do something secure, like the other day, I had a, a list of

handwritten notes that the client, a new client gave me his, this is all of our passwords and I like to document them. And so I just fed it into a scanner and I uploaded it to the secure platform so that it could pull out the usernames of passwords and whatever. I don't have to worry about those escaping the system because it is a contained system. And I like that the security feature. And then another thing I like about it is that when I'm chatting with it, I can, there's a dropdown list on, you know, at any given time.

I can just hit that and select from one of about 45 different LLMs. ⁓ Now I'm not smart enough to know which one does what and better. So I, I pick one of my favorites and leave it, but you do have that option. If you really want to dig a little bit deeper, this platform that I use, I don't mind dropping their name hats, H A T Z dot AI. That's, that's my flavor of choice right now. I'll give them a plug, but it could also change. You know, this is the thing about technology tomorrow. could be a whole different thing. I don't know. I I'm just saying right now.

It's a great platform that I can use to do that, um, to stay secure very easily because that is their whole premise is that they don't let your information out into the ether. Um, they're, they're LLMs live within a contained space. I'm not going to tell you how to do it. I don't know that I understand how they do it.

Mario Zaki (25:41)
Now Justin, you

still pay, do you have with ChachiWiki and Claude, do you have the paid versions? So you're paying for everybody, huh?

Justin Shelley (25:46)
Absolutely. Yes.

I spend a fair amount of money on AI and, I'll tell you my biggest fear. I'm just going to throw this out there right now is I think, you know, you used to hear about the drug dealers that would go to the elementary school and, ⁓ get the kids hooked on crack. Yeah. I think that's what's happening. I swear to fucking God. Yes. That's what's happening right now. These think 20 bucks a month. Are you kidding me? Do you know what it takes to build a data center? Do you know how much water I hear about this one regularly? Do know how much water is being consumed by these data centers? Like we are.

Bryan Lachapelle (25:53)
Yeah.

Mario Zaki (25:53)
Yeah, same here. Same

here.

Hahaha!

Joshua Holloway (26:06)
That's where we got the dare program, right?

Bryan Lachapelle (26:09)
Yeah.

Justin Shelley (26:21)
We're impacting a leap politics out of the environment where we're we've annihilated the whole tech industry. can't buy computers hardly anymore because all the memories get neated up by like it's astronomical. The amount of money being dumped into this and they're charging is 20 bucks a month. It's kind of like Facebook is free, right? It's free because they're stealing all your information. But I truly believe they're going to get us so hooked on it. And I'm there that they could charge me anything. They could charge me a thousand dollars a month. I'm like, all right, I guess.

I guess I'll just move out of my house. I'll live in my car, but I can't get rid of AI.

Bryan Lachapelle (26:50)
Take my money.

Joshua Holloway (26:53)
Actually,

can I give you an idea that might go against that they can charge me anything? I almost feel like I almost feel like we're heading towards where most businesses will want to have their own LLM inside their business. And they won't be paying the bigger people, you know, the bigger creators that amount of money to have everybody have an account, they're going to bring it in house, they're going to run it locally so that they know that their data is local.

Justin Shelley (26:59)
Sure. I think I know what you're going to say, but go for it.

Joshua Holloway (27:22)
And that that's how they're going to run it. And I've seen a lot of conversations about that. And I've actually talked to a couple of clients about doing that too.

Justin Shelley (27:24)
I've, yeah.

That's

Bryan Lachapelle (27:27)
servers will come back again.

Justin Shelley (27:30)
servers come back. Yeah, right.

We, always do though. We always go full circle with this. Remember the old dumb terminals from the eighties or whatever.

Bryan Lachapelle (27:34)
Always. Mainframes and dumb terminals. Then we went to client server, now we're back to basically mainframes in the Cloud and dumb terminals at the desktop. Then we're to go full circle, we're going to bring servers back because everybody wants AI local.

Justin Shelley (27:41)
Now it's yeah. Yeah. Well, we're already doing it. We're already building

Joshua Holloway (27:44)
Yeah.

Justin Shelley (27:48)
boxes, secure AI boxes that we give to clients, right? You bring all your data right here, but we're going to keep it safe for you and you can see it and touch it and feel it. Now, you know, it's anyway.

Bryan Lachapelle (27:51)
Yep.

Joshua Holloway (27:58)
You

know, we even talked about doing dump terminals on ⁓ people's computer system with their own little VDI so that when they get real excited and they run like Claude Cowork and they give the system full access to their computer all of a sudden, at least it's in that terminal and it's condensed, so it's not truly full access.

Justin Shelley (28:13)
Yeah,

yeah, yeah.

Mario Zaki (28:18)
I'm still

bitter about how much RAM and computers cost now because of these guys. Within the last six months, prices have more than doubled, maybe tripled. It's crazy.

Justin Shelley (28:22)
I know. Because of us, Mario, don't because of these guys. We're the ones that are eating it up.

Joshua Holloway (28:24)
⁓ man.

Oh,

And delays to get the hardware like that. I have a couple big orders in and I won't see the equipment until September.

because of my memory requirements. I won't see it until September.

Justin Shelley (28:51)
Yeah.

It's crazy. Listen, there's, there's pros and cons to everything, right? So let's go ahead. We, think we've, we've dabbled in security. will not say we've covered security. We have at least introduced the subject guys. Just be careful. Just assume that if you're putting it into a chat bot, it's public domain. So don't put anything in there unless you have a very professionally set up secured environment. Otherwise just

Joshua Holloway (29:17)
Hey,

you know, one other caveat to that security is, are we talking about it as security as a whole beyond just one person using it? Are we also talking about how businesses deploy it and use it and they should have an acceptable use policy that they can guide their employees?

Justin Shelley (29:32)
Yeah, we're going to get there

in the second segment, the second four week segment. We're going to talk about integrations and where we are starting to pull in company data. And that will definitely be a topic for that right now. We're talking about individual use business or home, whatever we're using it just to, well, great question. What are we using it to do? That's what we're going to talk about next. So we're to go around the room. If you guys are ready, ⁓ raise your hand or whatever. If not, I can, I can talk through mine and give you some time, but do you guys have an example of how

Joshua Holloway (29:36)
All right.

Justin Shelley (30:01)
You currently use AI in your business or in your life where you are increasing your productivity by 50 times or close. Brian, you said you didn't want to go first.

Bryan Lachapelle (30:11)
Okay, I'm gonna go,

well, in this particular case, yes, because I have an example and most of you here know it because I created this bot ⁓ a few months back. ⁓ So here's the challenge, when I was sitting down with my leadership team and we were developing, we were a big follower of Traction EOS and in Traction EOS, we develop what we call rocks, quarterly objectives that different people within the company, different people have different rocks, but sometimes it's like,

Mario Zaki (30:13)
I know.

Joshua Holloway (30:14)
Yeah.

Bryan Lachapelle (30:40)
one major rock for the entire company. Point being is that different people get assigned different major tasks that are 90 day operational tasks, things that we're going to change systemically about our business and how we operate. And it takes a lot of thought, right? We decide how we're going to make it happen. We decide all the ins and outs of what it's going to do. And then somebody's got to sit down and plan all of that, right? What are the milestones? What is the action items? And, you know, what is the results of each action item? What are we hoping to get accomplished with all this?

So I created, and the thought process that goes behind it is very time consuming to do manually because you have to brainstorm sometimes you might not think of everything.

Justin Shelley (31:16)
Do you have an example? I'm

going to interrupt you. Do you have just a guess at a point of reference of the before and after? So how many hours did it take? Man hours, human hours, whatever you want to call it total.

Bryan Lachapelle (31:26)
So I used to send people away for ⁓ like at the end of our quarterly, I would send them away for the week to come back with a plan on how they're gonna execute the rock that was assigned to them. Sometimes that plan would come back and be like, no, that's totally not what we talked about. And we'd have to go back and forth and back and forth. So it could be a couple of weeks before we actually had a full, thought out plan of action with milestones and everything. So we're probably looking at about 20 hours, maybe worth of.

actual hands-on work, right? Because they're brainstorming it, they're jotting it down, they're trying to move things around and shift things around. I created a bot, or essentially a chat GPT, a custom chat GPT that goes through a set of seven, I think it's seven different ⁓ steps in the process versus identifying what you want to do. And it will challenge you if you say, you know, hey, like one of, I'll give you an example. One of them is like, I want to hire an SDR. And it's like, well, hiring is not,

Justin Shelley (32:06)
Custom GPT, yeah.

Bryan Lachapelle (32:22)
the actual goal, like we talk about smart goals, specific, achievable, ⁓ related to the business objectives and time bound. Every action, every key initiative, all of it has to be smart. Well, it would challenge you and say, well, that's not really a goal. Like hiring somebody to just step one, what do want them to do? What is the end result you're hoping for? So I want to train them, I want to hire them, train them, and I want these results, maybe making...

100 phone calls a day and booking one appointment a week or whatever the results is, it will challenge you. And so it then goes through an entire seven step process, basically getting you to go through all of the things. Within about an hour, you can have an entire plan completely broken up in that weekly actions with different milestones and what each milestones and results should look like, all of them formatted in a smart format. And it's basically, it could be a

two page, three page or 50 page document, depending on how big this key initiative is, this rock. ⁓ And essentially, if you look at it from the point of view, essentially it's creating a project plan. What is that project plan going to look like? That document that it produces is something that you can hand over to anybody and they will get the same result you were hoping for, even if you're not the one doing it, right? So that detailed of a plan. What used to take 20 to 30 hours worth of work, you can do in one hour now.

Justin Shelley (33:41)
And I want to make a point because there's a lot of talk of you guys have heard the term AI slop, right? It's a lot in marketing, you know, write me a blog post and shit. We've talked a lot about that in our marketing groups. ⁓ and it, it truly, it's good because it can bring in some very relevant information. can do a lot of research for you, but then when, when it spits out that article, you'd know, it's not the voice of the person who wrote it or who wrote it, I put that in quotes.

Mario Zaki (33:47)
Mm-hmm.

Bryan Lachapelle (33:54)
Mm-hmm.

Justin Shelley (34:08)
So this process that you're talking about, your team goes through, used to spend 20 hours of true human brainstorming thought process, agonizing work. Was the outcome AI slop when you turned it over to a computer?

Bryan Lachapelle (34:24)
If the person that's working with it didn't push back, we're gonna remember this is iterative, right? Like if you just accept what the AI gives you, it doesn't have the context of what you're truly trying to accomplish every step of the way. So it's going to suggest, know, well, here's seven things I would do if I was hiring an SDR and looking to, you know, increase sales. ⁓

you would have to turn around and say, you know what? I agree with maybe step one, two, three, but you're not quite understanding what I'm looking to do. so it's iterative. You go back and forth a bunch of times. And the end result should not be AI slop because it's effectively what your interaction with it develops. So it's only as good as how many times you go back and forth to really nail down what you really, really, really want versus just accepting what it blindly put out the first time around.

Justin Shelley (35:03)
Yeah, right.

Bryan Lachapelle (35:13)
And then you can also feed that back into the AI. If you're the designer, you can say, you know what, I went through this bot and I used it and it made all sorts of things, but here's where it failed. And I want you to correct it for the next time. And here's the end result that I ended up with that I enjoyed and I liked. Next time, try to do more like that and it will learn from that iterative process.

Justin Shelley (35:33)
One of things I started doing when I don't want AI to just like spit out information to me that I do consider to be AI as well as I'll give it a problem or a task. And then I will say, ask me clarifying questions before answering, and it will go through and interview me. And by the time we're done with that and it takes some time, I'm pretty happy with the outcome. So, okay. Next up Mario or Josh, who wants to go next? Mario you're up. Now you spoke go.

Bryan Lachapelle (35:45)
Always. Yep.

Joshua Holloway (35:46)
you

Mario Zaki (35:58)
Josh, you want me to go?

Okay. I mean, we use it in so many different ways. mean, we have a platform that we use AI for to build, to help us build proposals, you know, and, know, in the beginning of the show, you said, we'll show you ways to 10x to 50x your production. And I actually, during the call, I actually had to use AI to find out how much

Joshua Holloway (36:02)
Yeah.

Mario Zaki (36:27)
X, you know, my salesperson has saved. you know, a little background is it used to take him about two to three hours, about three hours to put together like a complicated proposal for a prospect. ⁓ We, with this platform, he's now able to go in there and no matter how complex it is, he's able to finish proposals in about five minutes. according to, yes.

Justin Shelley (36:52)
So you said three hours, sorry, I was typing and I admit I was distracted. Three hours

to five minutes, okay.

Mario Zaki (36:58)
He switched from three hours to five minutes, which is 36x in case anybody wanted the math. again, ⁓ AI helped me with that math. ⁓ But now, now he's able to, and I'll be honest with you, and we share a wall so he can probably hear me right now, but I would always know when we have like a,

Justin Shelley (37:09)
So did you check it? you fact check it? Yeah. Hallucinations.

Bryan Lachapelle (37:10)
You

Joshua Holloway (37:11)
They're banging two coconuts together.

Mario Zaki (37:26)
If I don't check the calendar, I always know we have like a big meeting the next day because he'll stay late and he'll call me like at seven, eight, nine, 10 o'clock at night and say, Mario, I have a question about tomorrow's proposal. we going to itemize this, this and this, you know, or how do I do this? Or the system, you know, keeps airing out when I try to do this. And now I don't hear from now, you know, he, he puts it in and it, it, it just.

Justin Shelley (37:51)
⁓ gotcha.

I thought

you were saying now with AI, were getting those calls. Okay. Okay. Gotcha.

Mario Zaki (37:56)
Hey

No, now I don't get those calls because

he's done in five minutes and everything is exactly what he wants. Even if he wants to itemize something that we normally don't itemize, he's able to with a couple of clicks, boom, boom, boom, and he's done. So it has saved just him, you know, you know, if we're doing like two proposals a week, you know, it saves him upwards to like six hours ⁓ in a work week.

Justin Shelley (38:03)
Yeah.

Mario Zaki (38:28)
which is huge, you know?

Bryan Lachapelle (38:29)
think that's great. I think the bigger component though is because it's repetitive and it's mundane tasks, it was always error prone, right? You always had a lot of room for error. And now, because it's effectively automated, you're removing that error proneness and you're producing predictability. I always like to say...

Justin Shelley (38:39)
Mm-hmm.

Bryan Lachapelle (38:50)
You know, it's like McDonald's. go to a McDonald's here in Canada and one in the US and or across the country, wherever, and the burger just tastes the same no matter where you are, unless, of course, different. Yeah, exactly right. But what you effectively have done now is you've systematized and institutionalized the way you want your quotes to go out. And now if you hired a second salesperson, the result will be identical, regardless of who's doing the work. And that is that that is huge.

Justin Shelley (38:58)
Just as bad at this one as it did at the last one. Sorry. I love McDonald's. I love McDonald's. I'm just kidding.

Joshua Holloway (39:02)
Yeah.

Justin Shelley (39:16)
Right. Yep.

Mario Zaki (39:16)
Exactly.

Exactly.

Bryan Lachapelle (39:20)
as far as I'm concerned, right?

Mario Zaki (39:21)
Yeah. And this, is what's going to circle back, you know, the, whole, the whole theme for these next 12 weeks is how we're going to help business owners do similar things in a secure manner that will help them or their employees be more productive. We're not necessarily saying you need that, you know, you'll be able to fire some employees, but you can reallocate their time to do other things.

Justin Shelley (39:31)
Yes.

And I want to make the point to the audience that we're going to come back next week and do a little bit more of a deep dive on how to set these up and how to get these results. Right now we're making the claim. We're setting the stage. Okay. That, is the point today. ⁓ Stay with us because you listened to this for 12 weeks, you will come out. ⁓ You won't be able to recognize you yourself, your business and you your processes along the way. Josh, you're up.

Joshua Holloway (40:09)
Well, so I got about three. was just thinking about it. You guys were, going through and I think Mario, you probably like 50 X your, your time because it's your personal time at home with the family. That's no longer being disrupted. So you're getting that back too. So I think we, we hit Justin's, ⁓ big ass Harry claim that if we can 50 X, no, yeah, go for it.

Mario Zaki (40:27)
You

Justin Shelley (40:28)
Big ass Harry claim. I'm writing that one down.

Mario Zaki (40:32)
Actually, I'm

gonna interrupt it's probably somewhere up to a hundred X because every time I got those phone calls my wife was next to me and She would sit there and complain. Why does he call you so much? Why can't you guys just figure this out and that will go on? Yeah, that will go on for about two three hours. Maybe for a day or two So it's at least it's probably around a hundred X if not more

Joshua Holloway (40:47)
So 1000x

Justin Shelley (40:58)
Yeah, guys, we didn't know we were marriage counselors. We just solved marriage problems

Bryan Lachapelle (40:59)
⁓ and your sanity.

Justin Shelley (41:02)
here.

Mario Zaki (41:03)
AI

Bryan Lachapelle (41:03)
Yeah. Dang.

Mario Zaki (41:05)
will help you with your marriage.

Joshua Holloway (41:06)
Yeah. Exactly. Well, some of the ones I wanted to hit on was so in my marketing team, we've actually generated GPT personas that we take our, our blogs and we write to those personas and we have those personas like read through them. And then those would be customer based personas. The other thing we did is we took the customer based personas and created employees on my side.

that are writing to those personas, industry, job and life aspects, right? And then we go through those blogs to hit on those industries. So it's geared a little bit better towards them. ⁓ I have one person doing that. And all of that said, she's doing blog posts in about an hour. And she's doing it for five different industries. So I know it was taking her about eight to 10.

Justin Shelley (41:54)
How long did it take before, do you know?

Joshua Holloway (42:00)
8 to 10 hours and Mario you can ask the AI what that X output is there. ⁓ So that that that's one of them. The other one is is ⁓ I take all my meetings. I record them so either I'm using devices like Plot or Copilot or whatever. ⁓ You know teams anything that allows for me to record and get a transcription. I get that I have a I have a GPT. run that entire thing through and I do two things with it one.

Justin Shelley (42:00)
8 to 10 down to one. Is that what said?

Joshua Holloway (42:29)
I get back all the promises that I made so I can make sure that I hit those when I give them a good proposal and a quote and make sure that when we launch with them, we're hitting their pain points. The other one is, I have an interactive conversation with it as like, did I miss? What opportunities did I miss in my sales process? Like, because people will talk about their true pain points and we may stick on one point and they were talking about another one and I completely miss it.

So I have these conversations with the GPT and the one I have is really mean. ⁓ And it will pretty much flat out tell me that I was an idiot. And basically, you should go back and listen to this recording and figure out how you should be a better salesman. And it's not that rough, but it is that rough. And one day it actually really hurt my feelings. But I've noticed where I've missed some of the things that people have been talking about because I'll hear a buzzword or a keyword and I'm like, that's important.

but they said two other things that were important. So the nice thing is I take that information and I'll do a roundup email and I'll hit the points I remember and then the points that it found too. So I'm giving them a more thoughtful, thorough response back to prospects, to existing clients when we're conducting our TBRs, SBRs, TBRs, whatever you guys wanna call them, those quarterly meetings where we're getting together and looking at those. ⁓ And that's helped out tenfold.

Mario Zaki (43:53)
Yeah, they

love that. They love that, yeah.

Joshua Holloway (43:56)
Yeah, you know, for me, I would say I'd probably spend about three hours going through that and re listening to it. But honestly, what it's catching that I'm not is priceless, you know, our wise times. And I think the last one and I'm gonna I'm actually gonna go away from chat GPT and I'm gonna head over to the cloud cloud side of things. ⁓ I've been using cloud because it's long form that when I'm talking about AI with my customers, I will take one of their job roles.

And I will ask them what's their daily tasks or weekly tasks or monthly tasks or quarterly tasks and give me their whole job description. And I will produce a report for them on how many hours AI can save them by fully replacing portions of their job, augmenting it, or what is human led. And those are the things that the AI has come back and said, that's what they should be focused on. Let AI do these things, but focus on these key aspects.

and their job will improve. The last one I did was an 11 hour ⁓ buyback for productivity. ⁓ we did a wealth managers office manager. And that person is slated to get 11 hours back a week, as we go through and iterate through what can augment what can replace and what they can focus on. So those are like my three real. Yeah.

Mario Zaki (45:18)
That's like 30 % of their week. If they're working 40 hours,

that's about like 30 % of their week. That's actually amazing.

Joshua Holloway (45:25)
And I think it's a cool tool because it shows them what AI can do for them. When we go back to Justin, all of us have said this, where do we start? This is an easy way or an informative way to show somebody that we can use AI to augment their job, not fully replace it. There's still a human aspect to it. And I think the human ⁓ relationship is going to become even more important as we do more with AI. But it will even tell you like,

focus on these human led tasks. This is where they will improve.

Mario Zaki (46:00)
And I want to, I want to say two things to that. First, I was hoping you would tell us about your, your email story, but you haven't told us your little email story yet. And second is another way where any business owner right now listening to this show can easily do is if you have a meeting with a prospect, you know, coming up, you know, say tomorrow or next week, just put their information in chat, GPT, just their, like their name and you know, whatever, and just say,

Bryan Lachapelle (46:00)
Yep.

Mario Zaki (46:27)
let me know what you find about this person, you know, or about this company. And you can easily find a lot of information that will be very impressive when you go into a meeting with them and say, oh yeah, you know, I know you won an award, you know, a year ago, you know, for your company. you know, it gives you talking points, even when you're just about to walk into the door that anybody can just do right now and get a lot of information.

to help them with their business.

Justin Shelley (46:59)
Just be careful with those. used to get spam emails all the time. They'd be like, Hey, Justin, I'll be up. This was when I lived in Denton, Texas. I'll be up in Denton. ⁓ Boy, I sure love that building on the square. Anyways, was like, Jesus Christ, dude, nothing could sound more disingenuous. No, you're right though, Mario, because you can use it for a lot of research that we can do in minutes that would have taken hours. And the bigger point I want to make here, and I think we've all touched on it to some extent,

It's not just that we can increase our productivity for things that we're already doing. It opens us up to be able to do things that we previously could not do, whether it's skill constraint, time constraint, or whatever. ⁓ Like I said, I loved to code, but I didn't have the time or the current skill set because things have changed. It's been so long. I've forgotten most of it. So to get back into coding, I could have done, but it would have taken me years to replicate what I did in hours.

which means I wouldn't do it. it's beyond just making it faster, it's making it possible. And I had another example, but I lost it. So maybe it'll come back. So I want to talk about, ⁓ wait, did I get everybody? I'm losing track of where I'm at here. ⁓ What I've done, the example that I want to bring in today, and this will be my theme for the next 12 months is what I do behind the scenes for this podcast. So when I first started recording,

Bryan Lachapelle (48:10)
Mm-hmm.

Justin Shelley (48:24)
It was a very painful process. We would record with Adobe audition. ⁓ then I would take that and I would do some sound editing and then I would, ⁓ hire somebody to do a video for it. Like that was just very manual, very times, ⁓ time sucking. And I wasn't doing a lot of promotion because it took so much time just to get the thing published. It would take days or weeks to just get it published. tools got better. It became easier.

And then, you know, but it was still time consuming because we're trying to do more with it. Anyways, I finally took this into the hats platform that I mentioned before. And not only can you, you know, we've talked about custom GPTs or training, ⁓ adding contacts, instructions or whatever to your, your GPT model. This platform allows you to truly automate repetitive tasks. So you can go in and you can say, take input a, which for me was the transcript of the podcast.

hunt through it and give me your five best examples for a title and, and tell me what your number one recommendation is and why, but I still wanted five for a human to choose from. Then a second task was give me a summary that I can put on the website because it's not the full transcript. It's just a summary of what we talked about. And then the third task was create social media posts.

You know, pick the things that you think are the most important that businesses really want to hear about given, know, everything, you know, about what I do and who I do it for. Give me the things that you think businesses are going to react to the most and, and, you know, produce LinkedIn, uh, Instagram, whatever, all of them, cause I'm blanking, cause I'm recording live. Can I always do that? Um, all the social media platforms and it allows us to do that period because it wasn't happening before.

Bryan Lachapelle (50:07)
Thank

Justin Shelley (50:13)
⁓ well, that's not truly fair because, ⁓ Liana, who I like to mention because it embarrasses her would do this, but it was very manual and she would sit there, God bless her. And she would listen to every word that this group of idiots would say, ⁓ and, find, try to like, find those nuggets. They gotta be in there somewhere, you know, and she would agonize over it and she'd find the clips that she thought were meaningful. And then she cut them and then she would try to find something to say about it, to get attention. I mean, it would take her, ⁓

I don't have the hours, but it was a long time. I will just say it was a long time. she could probably do it in a day, but it would be a full day. And I usually would take more than one day. Now she has these things posted, ⁓ within minutes of us being done. I walk out of this room after we record, she walks in jumps on her computer and she's got, you know, our platform has AI built into it. So it will pump out some social media clips. I don't know if she uses those or not.

She pulls a transcript. She dumps it into this AI ⁓ thing that I built. And it spits out the information and she throws it out there to the social media platforms in minutes. So I don't, I don't have the, ⁓ great claim data. That's why I said, we'll back out with data kind of, ⁓ it's anecdotal. can just say it took hours. It took days and now it takes minutes. So, it's, it's just unreal. And that is, that is like the simple, that's the most basic one that we're going to talk about. And by the time we're done,

I'm going to talk about the entire platform that I've developed for the podcast. So, ⁓ it's, just crazy. It, it, it increases productivity, but it also opens doors that previously were closed guys. Any, any kind of, ⁓ anything we missed, first of all,

Mario Zaki (51:58)
No, think, I think, you know, for our first episode, think we covered a lot.

Justin Shelley (51:58)
The silence is killing me. Bueller, Bueller, okay. Sorry, Mario, ahead.

Okay, yeah, no, I agreed. I will I will say this one last thing and then we're gonna move to key takeaways guys. So start thinking about what you know, your, your not final thought. But if everybody could listen to just one thing from today's hour long episode, what is it that they should take away? And I'm gonna say ⁓ separate from that. We we hear a lot, we fear a lot that AI is going to take our jobs. I always think of South Park, it took our jobs. ⁓

AI is, you know, it, I guess it does. You hear it in the news. We, we all have some fear around this, but what is actually happening in my world, what I see businesses doing, what I'm doing myself is not replacing people. is opening up doors and is allowing me to do things on, a larger scale and, just do it better. You know, we can deliver better products, better services because of this. That really is the goal of, for me,

you, the listening audience, is not to replace people. I mean, if you do, you do. I'm not getting into that conversation. I'm just saying we can take you as a business owner through this journey where you are doing things that you just never thought possible. So forget the numbers, forget the math, forget the productivity. You're going to be doing things that you didn't think was possible. ⁓ With that, guys, we,

guess it's not really an assignment from each one of us. It's more of a general assignment for the audience. ⁓ Your homework for this week, because there is homework every week, is to find that one thing in your business that you can make better. It can be an email, it can be a sales proposal, it can be whatever. Find one thing and just come back next week ready to work on that. That said, also pick your platform of choice if you haven't, if you're using the free version.

bust out your credit card is 20 bucks a month, you're gonna be okay. Go find that checkbox. If you can't find the checkbox, let us know we'll help you with it. ⁓ Get it secured. And then come back next week, ready to work with a real problem. And we're going to kind of guide you through that. There will be downloadables. I'll probably wait till the end of the four weeks the first segment to build an SOP of sorts of how you do this. How do you take this journey yourself instead of just listening to four knuckleheads, two of us who are bald.

Joshua Holloway (54:22)
Thanks.

Justin Shelley (54:29)
the sexier group. ⁓ Josh, you fit. You got the beard like I'm torn on you. Brian just can't get there with the hair. He won't grow a full beard. I don't know. We we got to work through this guys. All right. That's all I got. Key takeaways. ⁓ okay. Okay.

Mario Zaki (54:35)
Ha

Well, hold on, before key takeaways, I really want to know

Josh's email story.

Joshua Holloway (54:52)
⁓ okay. Okay. So, ⁓ this could be fun. hopefully none of my clients are listening. ⁓ so I am very literal when I write emails, emotionally, I write it all on the email. Now I also make sure that I remove the send to, ⁓ and, and everything. And so I'll write it the way I want to say it. Sometimes it's not clean. sometimes it's, it's definitely not correct in any way. So I'll take that.

Justin Shelley (54:52)
Oh, all right, all right.

Hehe

Yeah, that's smart.

Joshua Holloway (55:22)
And going back to one of the GPTs, we have a GPT that reads emails and improves upon it. And ⁓ I will say, here's this email. I always write my emails. don't rely on ⁓ any of these chat bots to write my email. I write them, I compose it, and then I let it tweak it. I let it tweak it because sometimes maybe I am too emotional to the response. Or what I'm really... ⁓

Bryan Lachapelle (55:25)
you

Justin Shelley (55:37)
to compose it, right? Yeah.

Bryan Lachapelle (55:39)
you

Joshua Holloway (55:50)
heavy handed in as I'm a solutions guy. So I may receive an email, and there's emotion in there. And that person is feeling a specific way. My response is, is like, ⁓ I will fulfill your emotion with my solution. go straight to solutions. I don't do emotions. I am just like that ice cold. Here's the solution. And I think that I'm doing a good thing. So I will take these emails and I'll feed it into it. And it always tells me like, Hey, you did pretty good here. You did pretty good there. ⁓

or you absolutely are sucking. So we're going to just read, you know, rewrite your entire email. ⁓ I've had it tell me that I've been emotionally disconnected. ⁓ I'm missing the opportunity to, you know, respond and meet the needs of that other person. And I'm like, wow, now I'm in marriage counseling, or, you know, I'm in therapy with this with this GPT, because it's telling me I'm emotionally disconnected.

Mario Zaki (56:31)
You

Bryan Lachapelle (56:42)
Hahaha!

Mario Zaki (56:42)
Hahaha

Joshua Holloway (56:49)
I do this because going back to like the sales thing, I do it because I want to make sure that I'm providing a better response. I know my personality. I know I'm a solutions based personality where it's like, yes, you might be emotional. I have a solution and we're all technology guys. What are we? We're solutions based in most cases. So also it's taken those emails where I've probably said, F you. I do get really colorful and fun. think I called somebody morally repugnant.

Mario Zaki (57:14)
You

Joshua Holloway (57:18)
⁓ in an email and it was just because I felt like I was a human thesaurus for a day. So I take those emails and it comes back and it tells me like, hey, you need to you pump the brakes, dial it back. You know, and then we will work together to rewrite those emails. So since using like chat GPT to help with those my combative emails have gone down to zero because they're getting

Mario Zaki (57:18)
Ha ha ha!

Justin Shelley (57:25)
You

Mario Zaki (57:32)
Yeah.

Joshua Holloway (57:47)
you're getting rewritten. It also is pretty funny in my office, I have a couple of people who would come and read those emails. They're actually sad, because they don't get to see those emails anymore. Because they would just be like really curious about like, what amazing literature did Josh pull these sentences from? You know, and he's like, pretty much telling somebody to go fuck themselves, but he did it so eloquently, you know, like, no, but I mean, that's one of the biggest things that I'm using it for is like,

Bryan Lachapelle (57:56)
Yeah.

Mario Zaki (58:00)
What was gonna happen?

Joshua Holloway (58:15)
How am I meeting the need of the actual email and bypassing my need to just provide a solution? So now I'm looking at it full circle versus where my personality goes. So yeah, I've had some. Yeah, it isn't, but what is, is like, I have that original. And if I need to show up to somebody for a laugh, I can't. And they're like, you didn't send that right. I, there's been a couple of times I like my ops managers, like you didn't hit send on that. Right.

Mario Zaki (58:26)
But it's not as satisfying.

Justin Shelley (58:34)
You keep that.

Joshua Holloway (58:46)
fun writing it. When I did, I feel a lot better about myself.

Mario Zaki (58:47)
Yeah

Bryan Lachapelle (58:47)
Yeah,

yeah.

Justin Shelley (58:49)
Just save them all Josh and write a book and call it, you know, whatever the OG messages. Yeah, I should have hit send. There we go. By Joshua Holloway. ⁓ That would actually be kind of fun. You should do that. ⁓ Listen, I mean, it's a good filter, I guess is what I'm hearing you say. It's a good filter. And to some extent, I believe we need filters as human. ⁓ I think there's also a place sometimes for, you know, like

Mario Zaki (58:54)
Well, I should have hit send. ⁓

Joshua Holloway (58:56)
Shoulda Hit Send is what the title of the book should be.

I should do that now.

Justin Shelley (59:18)
Like you, you mentioned it. They actually missed that true raw emotion. So I guess it's knowing when to use the filter and when to just unleash and hit send. I don't know. ⁓ that's a, that's a good point though. It is the filters.

Joshua Holloway (59:34)
And you

know, you know, I can do my takeaways to from from that one also, I got I got to take away what where people should start to think. For those kids who didn't raise their hand in class, because they were afraid to ask a dumb question or be seen as like dumb or unintelligent. AI is not going to judge you. And if it does, it's just between you and the AI. I've had those conversations. I've cried with chat GPT, because it hurt my feelings. But

Justin Shelley (59:39)
Okay.

Joshua Holloway (1:00:00)
That's where you can ask those questions that you feel that maybe your peers, your coworker, anybody will look down on and it will give you truthful answers. And I think that kind of helps people. that's a good way to look at it is take those ideas that you had that you were afraid to talk about or bring out. And that's a great place to do it. You know, so that's one of the takeaways. The other takeaway is, we're not going to lose our jobs to AI. We're going to lose our jobs to people who can use AI. So everybody should be learning to use AI.

and beyond prompting prompting is easy. It's a conversation we should we should start really moving past the prompting and start to look at what and just like what we're going to be doing in the in the 12 week segments or you guys are gonna be working on in the the 12 segments is you know getting past just the prompt.

Justin Shelley (1:00:35)
Right.

I'm going to, I'm going to add to your key takeaway one real quick. ⁓ you say that AI won't remember. And if it doesn't want judge, whatever you said there. And I'm like, well, I, my AI like knows me so well that it, kind of pisses me off sometimes in it, in intermixes things. So when I have, when I really want to ask a question that I don't want to be part of my AI's memory, I'll go to a browser and type it in because it has its own little AI engine built into the search results. Now, cause I don't want it to be any part of what AI remembers about me because it does.

Joshua Holloway (1:00:50)
Yeah.

Yeah, that's true.

Justin Shelley (1:01:17)
It does judge us and it makes us cry. Like you mentioned. All right. Great key takeaways. Brian, you look like you want to go next. Hit us.

Joshua Holloway (1:01:20)
you

Bryan Lachapelle (1:01:25)
Sure, my only key takeaway, the one I really want to stress is don't be afraid, just start, just get started. ⁓ And even for example, with coding and whatnot, I was very hesitant and very ⁓ stuck in my own head about it. And then all of a sudden I got it to work and now I can't stop. So just go and start using it.

follow our instructions over the next 12 weeks and by the time you're done, your business will be completely different.

Justin Shelley (1:01:57)
All right, Mario.

Mario Zaki (1:01:59)
For me, and you know, we're all in our, least in our late forties or some early fifties, and we always sit there and talk about like these, these younger generations, how they don't really use their, their, their minds or their, their loot to the, to the screen and stuff like that. What I feel like AI actually has helped is kind of help you think because it really, you know, especially when you start programming and

creating like your dashboards and stuff like that. It really helps you kind of start thinking outside the box, you know, and a lot, and that's been missing for a few years now is kind of, you know, thinking outside the box, you know, a lot of people are going through motions and ⁓ they're just kind of doing what they think are, you know, just mind numbing, you know, scrolling and stuff like that. What AI has helped at least myself in

even my family, because my wife used to be all against AI and hated it when I was chatting with it. And I would log on to my chat GBT that I leave logged on my home computer and I'll see some of the previous conversations. And I realized that she started using it as well. It really, helps you kind of start thinking because when you start thinking, you'll ask it questions and you'll get answers and you'll, you'll learn stuff over, you you again, or for the first time. So.

It has helped people start using their brains, I think, a little more than what we were accustomed to for the last couple of years.

Justin Shelley (1:03:36)
And I'll build on that and just say, you know, make sure that you ask your AI of choice to ask you questions back. ⁓ I have found that to be super helpful. You know, don't don't make assumptions. Don't just spit out answers. Make sure that you've clarified so that you can give me good information. ⁓ With that. ⁓

Mario Zaki (1:03:54)
Yeah, and you can you sorry to add on

to you to that one. You can actually in settings and I think we're going to get into that is you can tell it that you don't want it to just agree with you. You want it to actually like somewhat argue with you and stuff like that and not necessarily agree with you on everything that you say.

Justin Shelley (1:04:00)
Yeah.

Bryan Lachapelle (1:04:05)
Right.

Joshua Holloway (1:04:06)
Yeah.

Justin Shelley (1:04:13)
And you know, we've got to find a stopping point somewhere, but ⁓ one more thing, and then we'll do the next one more thing. It, will do this on its own. It's, it's better to set it up through the instructions because you're kind of shortcutting, but your AI will mirror you, your tone. have some weird thing where in, a professional setting, like I swear like a sailor, nobody is surprised by this, but for some reason, when I'm getting advice from my AI of choice, I don't want it to swear at me.

Mario Zaki (1:04:21)
Yeah.

Justin Shelley (1:04:43)
So I don't use profanity when I'm using AI. It's the dumbest thing. Today I did. And like immediately it starts swearing back at me. like, damn it. I shouldn't have done that. Cause now it's going to swear at me and I don't know why it matters, but it matters. So I don't know. It, it, it'll mirror you. Like if you, if you push back or tell it to push back over time, it kind of picks up on what you want and it will do it for you. But you do have that ability to go into the settings and kind of fine tune and tweak that. So definitely.

Mario Zaki (1:04:48)
You

You broke your AI.

Justin Shelley (1:05:12)
⁓ listening audience, go through and do that. In fact, as part of your homework assignment, if you're here, you're here to learn. And if you're here to learn, you better, better work. ⁓ I pulled a profanity, right? I like I edited myself. ⁓ Go in, get your platform of choice, pull out your credit card. If you haven't already pay the 20 bucks, you cheapskate, and then go into the settings and start playing around with it. Find that security setting. It's only one and use it. Make sure that you're, you're not allowing them to train on your data.

But with that, keep in mind, just assume it's going to anyways. So take the precaution and then take additional precautions. That's my takeaway guys. That's it for this week's episode of Unhack. Thank you for being here. The portal is live, but it's a demo only. I'll have more on that next week. I'll have something probably that the user can actually look at. But if you want to preview, you would go to, let's see, I got to pull it up because I forgot unhacked portal.

dot Azure website, azurewebsites.net. And I always put dot com and mess it up. Anyways, you can go see what we're building. By the time this thing's over, we should have a fine tune machine for you to use to lock down your security in general. Guys, I am Justin Shelley. Remember, ⁓ I fucked up. I fucked up. We're going to edit this out. Actually, I don't edit anything. We need to do our goodbyes. Go to unhacktmybusiness.com.

Guys, I'm gonna have to replace myself with AI next week because I'm really messing this up. Well, I tried to do it when we first got on. There's a thing, Riverside is the platform we use and I'm on another tangent. ⁓ I guess, maybe I'll try it. You can go in and you can change your video so that you're like a cartoon character or something. So the part where I'm screwing everything up, I'm just gonna turn it into a raccoon. It's not really me. Anyways, this time for reals, that's it. That's it for this week's episode of Unhack.

Bryan Lachapelle (1:06:38)
You're fired.

Justin Shelley (1:07:04)
We have our website on hackmybusiness.com. We've got a better one coming soon, but go ahead and take a look at what we got for now for show notes, for assignments, for links, for whatever else. Guys, let's go ahead and say our goodbyes. Brian, I'm going to start with you, then Mario, then Josh, all of you. Thanks for being here. Really do appreciate it. Brian, go ahead.

Bryan Lachapelle (1:07:25)
Brian Lashford with B4 Networks. If you're looking for somebody to help you on your journey, in this case with AI, reach out to us and we'll be your guide and help you through that journey.

Mario Zaki (1:07:36)
Mario Zaki, CEO of Mastek. If you are having trouble sleeping at night because you're developing apps and you may blow up your company, ⁓ blame Josh exactly. ⁓ But let us know and we'll help you ⁓ do it in an effective manner and with security in mind. Thank you guys.

Joshua Holloway (1:07:47)
Blame Josh.

And I'm Joshua Holloway with ⁓ 70i Technologies wanted to say thank you to Brian, Justin and Mario for bringing me in on this one. And if you guys are ever looking for IT services in the Sacramento, California, Nevada, Reno area, I'm happy to help you. We'll help you get secure working with your your appliances and make sure that you're you're able to maintain those and still make money.

Justin Shelley (1:08:28)
I also forgot to mention, first of all, thank you, Josh, for joining us. ⁓ first time won't be the last. ⁓ if you're listening on wherever Spotify or on your phone, Apple podcasts, whatever, if you go to the note section, ⁓ within the podcast, I'm not talking about a website, all of our links, all of our website links are there, for all four of us. So, if you forget to write it down, just flip over, tap, click, whatever. That's it guys. thanks again, Brian Mario, Josh really do appreciate it. I'm Justin remember.

Listen in, take action and keep your businesses on act. See you next week.

Bryan Lachapelle (1:09:02)
Unhacked.

Mario Zaki (1:09:02)
Unhacked.

Joshua Holloway (1:09:05)
Hahaha!

Justin Shelley (1:09:21)
I hate my life.

Mario Zaki (1:09:23)
Wrong

Bryan Lachapelle (1:09:23)
The scent

that wrong.